Being a small business owner brings with it many challenges. Among those challenges includes deciding which projects you need to spend your precious budget on, and which projects you can learn and accomplish yourself. As a small business owner, it’s important to engage in local marketing, and it’s also important to know that you can engage in many local marketing endeavors without having to pay someone to help you. Here are some of the top tools and resources you can use in order to help boost your local marketing efforts all on your own.
The Chamber of Commerce
It’s amazing how much business you can get by becoming a member of the Chamber of Commerce. While it may seem a bit old fashioned, there are still quite a few people who turn to the Chamber of Commerce to find help from a local business.
When you join the chamber of commerce, you receive many benefits. First and foremost, they will list your business and contact information in their online business directory. This is good for both SEO and for helping people more easily find you. Next, you get help with branding. The Chamber of Commerce will display a description of your business, your logo, and a link to your information. Finally, you will get access to tools that help you manage your online reputation.
The Chamber of Commerce offers many benefits to increase your local marketing efforts. It’s also important to remember that you should seek out other locally focused small business organizations.
The Better Business Bureau
Another place you will want to make sure you get a listing is with the Better Business Bureau (BBB). Many people will turn to the BBB in order to check the credibility of your company. Therefore, it’s important to have a listing there. You can either seek out a free listing or an accredited listing. Accrediting your listing costs money, but there are many more benefits to having an accredited listing.
Online Review Sites
One of the best ways to bring local people into your business is by participating in online review sites like Angie’s List, Yelp, and Google. It’s free to list your business on each of these sites, and when people can easily find you online, they are more likely to leave a review. When positive reviews gather online, it goes a long way in building the credibility of your business. As you are setting up your internet and local marketing strategy, make sure to submit your website to review sites and directories alike.
I touched on this a bit with the online review sites, but make sure to add a Google+ page to your social media strategy. Google+ offers many benefits including helping searchers find you in Google listings and giving them directions right to your business. Google+ is the way to go when it comes to local marketing.