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Tips On Maintaining Relationships with your Virtual Employees

With the help of technology, more and more people are offering their services virtually. For many freelancers, this is a good way to make money while maintaining a flexible schedule. Additionally, there are many benefits for small business owners when hiring a virtual staff. In fact, over the past decade, many business owners have opted to hire a […]

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How to Create a Successful Blogging Strategy

One of the most effective ways to drive traffic to your small business website is through blogging. If you work hard to apply a long-term blogging strategy, you will find that your blog can be a gold mine when it comes to bringing you business. However, it’s important to remember that blogging is not easy. Blogging […]

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4 Top Resources For DIY Local Small Business Marketing

Being a small business owner brings with it many challenges. Among those challenges includes deciding which projects you need to spend your precious budget on, and which projects you can learn and accomplish yourself. As a small business owner, it’s important to engage in local marketing, and it’s also important to know that you can […]

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How To Hire A Winning Salesperson

According to Entreprenuer, the majority of small businesses fail in the first 5 years. They don’t fail because the business idea isn’t good, the CEO isn’t on top of things, or because they are offering a product or service that isn’t relevant to the market. No, they fail because they aren’t bringing in enough sales […]

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Top Tips For LinkedIn

LinkedIn is one of the fastest growing social networks, with more than 350 million users as of this past April. While it cannot rival Facebook, Twitter, or even Tumblr in popularity, it has a much more defined purpose, which means the people you can reach there are far more likely to be interested in what […]

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Training Broadly vs. Specialized Training

If you are wondering whether it’s better to train your employees broadly or give them specialized training for specific functions, you are not alone. There are many different answers to this question, but the short answer is: it depends. Complicated, right? In a recent Wall Street Journal article, researchers talked about how even though there are […]

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Tips For Email Marketing

Email marketing is still one of the most effective ways to reach out to current and new customers alike. If you’re not currently implementing an email marketing campaign, you could be missing out on a huge portion of your potential profits. Those who are new to the game, however, might not know how to correctly […]

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How To Use Pinterest For Your Small Business

Pinterest is a great way to market a small business, especially one that sells products or visual services. Because of Pinterest’s high visual format, being able to produce great visuals (or find someone who you can pay to do it for you) will be integral to finding success on this social media, but it is […]

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Best Pick-Up Lines for Networking Follow-Up

Let’s be honest—meeting new people is nerve-wracking enough without also having to try and sell them something. In some ways, selling someone something is not so different from asking them on a date: there’s same process of initial contact, and then a follow-up that seals the deal. Learning pick-up lines can help you in the […]

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How to Use Video to Promote Your Business

According to a recent Tech Crunch survey, internet users watch more than 186 videos every month. Isn’t that incredible? While not all of those videos are made by companies to promote their businesses, a large chunk of them are made for the sole purpose of promoting business. Video is by far the most engaging way […]

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