Top Tips For LinkedIn
LinkedIn is one of the fastest growing social networks, with more than 350 million users as of this past April. While it cannot rival Facebook, Twitter, or even Tumblr in popularity, it has a much more defined purpose, which means the people you can reach there are far more likely to be interested in what you have to say. LinkedIn has a number of features that businesses can use to reach out not only to other businesses, but also to consumers who can become customers. Here are some of the best tips for those looking to use LinkedIn to grow your business.
Modify Your Public URL So That it Reflects Your Full Name
LinkedIn does automatically generate a LinkedIn profile link for you, but it will be randomized and not particularly memorable. Luckily, you have the ability to customize your URL. Use the name of your business or brand or self to make a LinkedIn profile that is much easier to find.
Make a LinkedIn Badge
If you want to direct people to your LinkedIn profile (which is a good way to build authority and credibility), making a badge that you can post on your website, insert into emails, put on other social media, etc., is a good way to do this. Again, LinkedIn has the feature available to you already, you just have to use it.
Show Your Work
If your work is something that can be displayed in any way, whether you write content, design webpages, make a product, etc., LinkedIn is a good place to include documents, videos, pictures, links, and more. You can add these things to just about every section of your profile, so don’t hesitate to do so.
Get Endorsements from Other Professionals in the Network
LinkedIn will automatically ask your connections to endorse the skills you’ve listed for yourself, but if you don’t have as many as you’d like, there’s nothing wrong with sending your connections a little email and asking if they wouldn’t mind endorsing your skills. This is one of the best ways to build authority—when a business or potential customer or client visits your profile, they’ll have the social proof they need.
LinkedIn’s authorship feature isn’t entirely new, but it has been recently revamped, making LinkedIn the ideal venue for posting authoritative, informative content that builds your reputation and helps get your name out into your industry’s online community. As you continue to post great articles to LinkedIn, you will notice your followers growing. This helps establish you as an industry leader, and will bring more traffic to your website. Additionally, it will help you gain more customers. If you are looking for a great way to get more customers, then consider posting articles on LinkedIn, as well as on your personal blog.