What Role Does Yelp Play in Your Business?
By Yelp’s own estimation, their platform is designed not just for customers to leave reviews of their favorite businesses, but actually to act as a tool for business owners to improve and grown their businesses. With this in mind, it’s important to ask “what role does Yelp play in your business?” Here are just seven ways you can use Yelp to your advantage as you continue to grow your business.
Source of research about your competitors. Want to know what customers think about your local and national competition? Read their Yelp reviews. While some customers will just leave a star rating, plenty will leave a thorough review, detailing exactly what they do and do not like about that business. This will help you understand what you can do to provide better services, and what pitfalls to avoid. It’s just like learning from others mistakes without making them yourself.
Makes your business easier to find. When a local consumer is looking for a business in their local area, Google will often put Yelp directory listings above the organic search listings. If your Yelp profile is complete and accurate, this can be a great way to direct searchers back to your business. Never underestimate the power of SEO that comes from directories like Yelp.
Lets you add relevant photos. Restaurants aren’t the only business that can benefits from adding photos of their products to Yelp. Yelp’s photo gallery makes it easy to get visual. Additionally, these photos often show up on Google images under relevant search terms.
Yelp is full of social proof. When deciding what businesses to patronize, reviews are vitally important to customers. Positive reviews and a high star rating on your Yelp page can help draw people into your business, simply because consumers like to see that other people have had successful interactions with you. The more positive reviews you have, the more business you will get.
Allows you to address issues. If someone leaves a negative review for your company, Yelp allows you to respond to those reviews. You can always go through and thank customers for positive reviews, but your responses to the negative reviews are really what future customers or clients are going to be looking at.
Can track views, reviews, and clicks. While Yelp’s tracking and reporting software isn’t as sophisticated as Google’s you can track how much traffic your Yelp profile gets and what those visitors do while they are visiting.
Advertising venue. Most businesses do not look at Yelp as an advertising venue—but it definitely is. Not only can you pay to advertise through Yelp, your business will show up alongside similar businesses’ profiles, which means that customers looking for your competitors will also be shown your business. It’s a win-win situation.