One of the best ways to grow your brand’s image is to participate on relevant social networking sites. Not only are most internet users active on social networking sites, but also it’s free to create a profile and make posts on social media. It’s a win-win. While social media is a great way to grow your brand, it is also possible to ruin your online reputation on social media. In order to protect your personal brand, and make sure social media is working in your favor, it’s important to keep a few things in mind. Here is some advice everyone should take into consideration.
Don’t Give Anyone Else Your Login Information
The only people that should have your login information are you and your social media-marketing manager. If your login and passwords get into the wrong hands, someone could do a lot of damage to your profiles. Remember that your voice is the voice you want to represent, and so you should be very careful handing out your login information. As an extra measure of protection, make sure you change your passwords often, and that they are not easy to hack.
Create Original Content
Another way to protect your brand is to completely control the content you post online. You can establish your brand and your company voice by only posting content that is relevant to your brand. The best way to do this is to hire a few content creators who understand your message to help you create content. If you come across content that is relevant to your brand and helpful to readers, feel free to share the content. Just make sure that you are giving credit where credit is due. You don’t want to run into any copyright issues.
Acquire Likes And Followers Naturally
You may be tempted to buy likes or fans in order to increase the image of how many people follow you, but don’t do this. Fake likes and fake followers don’t ever engage with your page, and can actually damage your page in the long run. Instead of wasting money on fake likes, spend more time into creating thoughtful content, and then paying to advertise that content. That way, your content will reach people who are actually interested in your brand, and may result in a new lead.
Don’t Post Too Often
One of the worst things you can do on social media is bombard your fans with posts. If you post too often, you will come across as desperate and annoying. The rule of thumb is to post no more than 15 times/day on Twitter, 2 times/day on Facebook, 1 time/day on LinkedIn, and 2 times/day on Goolge+. When you do post, make sure your content is engaging and interesting.
Respond To Your Followers
Your followers will use social media to either praise you or complain about you. Either way, it’s important to respond to them. If they offer you praise, thank them. If they have a problem, use social media as a tool to demonstrate your excellent customer service.