Did you know that businesses that automated their marketing saw an increase of more than 450% in qualified leads? This is just one example of how automation can seriously improve your business. If you’re looking to increase leads, profits, or simply to simplify your life, here are some tips for automating your business.
Automate Your Follow-Ups
If you ever have to send follow-up or reminder emails, most inboxes have a tool that you can use in order to truly automate that process. This allows you to not only batch your written email responses, but to have the inbox itself formulate and send a follow-up email after a certain amount of time. If you’re spending too much time worrying about emailing, this is a great way to free up your time to worry about other aspects of your business.
Outsource Your Tasks
If there are freelancers that can do your task faster or better than you can, at a reasonable price, you can easily automate just about any section of your business by hiring one. For example, if you want to automate your content marketing campaign, you can simply outsource the task to a freelance writer, who can research, write, upload, and publish your posts. Bam, done, don’t have to worry about that anymore.
Get Inventory Software
If you’re managing your inventory by hand, you’re spending too much time tracking what’s sold, when to order more, and what needs to be shelved. There are hundreds of tools out there that will allow you to track what products are being sold, alert you when you need to order more, and even help you analyze your inventory to make sure you’re not spending money on products that no one is buying. Along the same lines, you may want to think of getting some marketing software. It will help you save time in the long run.
Create a Few Form Responses for Complaints
Dealing with complaints is one of the most difficult parts of owing a business. If you’ve never had to do it, you are lucky. For the rest of us, coming up with a few form responses that could apply in most situations makes it really easy to respond to a comment, review, or email.
Centralize Your Social Media
There are lots of online services that allow you to schedule posts to any and all of your social media, right from their tool. This means logging into one platform to take care of social media (which then posts itself automatically), instead of having to log into four or five.
Do you have any recommendations for automating your business? What works for you? Are there any tasks that you found repetitive and daunting that you have been able to automate? I would love to hear your thoughts and your expertise in the comments.