Email marketing is still one of the most effective ways to reach out to current and new customers alike. If you’re not currently implementing an email marketing campaign, you could be missing out on a huge portion of your potential profits. Those who are new to the game, however, might not know how to correctly implement email marketing. Thought it may be the grandfather of all other digital marketing, it is neither complicated nor expensive to implement. Here are six tips for making your email marketing campaign great.
- Personalize, but don’t be creepy. People prefer getting an email that is addressed directly to them. What they don’t want, however, is an email that somehow contains personal information that they don’t remember giving your business. Use their name, but don’t personalize your email to the point that they feel like you’ve been stalking them across the internet.
- Make sure your emails are mobile optimized. This is one of the easiest things to do these days, and doing it could seriously improve your chances of being read and any links being followed. The majority of people read their emails on their phones now, so if you want your email to hit its mark, make sure that your receivers can open and read the email on their smartphones.
- Ask for permission. You might have the ability to scrape email addresses and personal information off of site visitor information, but unless you’ve actually asked to use all of that info, don’t. Don’t send someone an email who hasn’t willingly provided it to you.
- Don’t forget about abandoned cart emails. If a customer visits your e-commerce store and puts goods or services in their shopping cart, but doesn’t actually purchase, this is a great opportunity to send them an abandoned cart email, which reminds them that they liked some of your products or services and wanted to buy them, further encouraging shoppers to finish the purchase.
- Set up a re-engagement campaign. You can easily automate your campaign to send out a form email when someone makes a purchase, a week later, three months later, and six months later. These kinds of automatic emails are low-stress and low-investment on your end, but are very effective on the customer’s end. Because these emails go out to people that have already purchased from you, the audience is also already engaged!
- Use an e-mail software to keep things organized. It can be extremely difficult to keep your e-mail marketing campaigns straight, especially if you are a large business that sends out many communications. Thankfully, there is software that helps with these efforts. Even thought it will be an initial investment, it is well worth it in the long run. You will be able to automatically manage your campaigns, instead of having to track them yourself day in and day out.