Every business is different, but regardless of what type of business you own, there remains one constant—if you want people to know you exist, you need a marketing plan. And, a good portion of your marketing budget should be reserved for online marketing. In fact, it’s important to note that 94% of people will research a product online before making a purchase. This means if you want those people to find your company, and potentially purchase from you, you need a strong online presence. Here are 3 of the most important ways to build your online presence.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of catering your company website to appeal to top search engines like Google, Bing, and Yahoo! The goal of a search engine optimization campaign is to get your website listed on the first page, even the first position, of the organic listings of top search engines. The higher your webpage is listed in the search engine for keywords relevant to your website, the better chances you will have of receiving traffic from your target market.
Search engines are always changing their algorithms, and that means your SEO strategy will change often, and it really is a science getting it right. As such, this is one part of online marketing that you will want to outsource to a professional online marketing company. Trying to do it yourself will take a lot of time, and there is no guarantee you will get it right. It’s worth the extra investment to have a professional handle your SEO.
Social Media Presence
Not only will you want to make sure your website shows up for search engines, but it’s important to make sure your business shows up on social media. The great thing about social media is it’s free on to create a business profile. As a business, make sure your customers can find you on Facebook, LinkedIn, Twitter, Pinterest, and more.
As a general rule of thumb, you should post interesting content at least once a day, and if you really want to go the extra mile, consider running a contest or a promotion on your social media pages to encourage interest, increase engagement, and foster customer loyalty.
Another important piece of the online marketing puzzle is content marketing. The better your content market strategy, the more interesting content Google will have to index and list for searchers, and the higher your chances are of having people share your content on social media.
One of the best ways to make sure you are hitting the mark with content marketing is to have a business blog written by a professional. Shoot for sharing at least 2 blog posts a week that will be of interest to your target market. If you don’t have the bandwidth to write the posts yourself, then branch out and hire a professional freelance writer to help you out with the content.
Get Started On Your Online Marketing Today!
Remember that 3 out of every 5 people will use a search engine to find a product or service, and each of these marketing platforms will help people find you online. Get started today!