Most gas stations make almost no profit on fuel sales—so they need to get customers into their convenience store to purchase the products that drive profits. And that means you need a solid inventory.
Even a small convenience store can have $20,000 in inventory. Snacks, drinks, car accessories, magazines, over-the-counter medications, and a few staple grocery items are almost required.
To display and sell those things, you’ll need shelves, signs, and a lot of refrigerators. Getting that equipment can be expensive—a refrigeration unit can cost $1,000 or more. Even the smallest convenience stores might have 5 or more refrigerators.
And if you want to stand out from the competition, you’ll need more.
You might stock beer and wine, for example, if allowed by state law. Or offer an expanded selection of things like windshield wiper fluid, antifreeze, motor oil, and wiper blades.
And then there’s ready-made food. Roller grills, hot food displays, freezers, and refrigerators let you offer fresh food to people on the go. Coffee machines that offer lattes, mochas, tea, and hot chocolate are becoming popular, and can cost several thousand dollars.
You might be tempted to not offer products from these expensive machines, but it’s worth noting that they’re some of the best revenue generators in gas stations. You might sell a large cup of soda for $1.20, but you’ll probably only pay $0.10 in inventory for that cup. That’s a great profit margin.
Whether you want to grow your current business or expand into a new location, making sure you offer the right inventory in-store is crucial for success. Investing more upfront can make a big difference to your profitability in the long run.
And that investment doesn’t include keeping fuel in stock. Depending on how busy your station is, you might sell hundreds or thousands of gallons of fuel a day. Paying to keep your station functional adds up.