Owning a small business is no small feat, and it can be difficult to get the word out about your new company. Thankfully, there are a lot of tools available to you in order to help you with your marketing efforts—one of them being social media. If you haven’t created a solid social media strategy, here are the top 5 reasons to start today!
Social media is a great way to develop and drive your brand
Posting regularly on Facebook, Twitter, LinkedIn, and other social media platforms is a great way to develop and drive your brand. You are 100% in charge of your company voice on your social media profiles, and as you post relevant and interesting content, you can effectively build awareness about your brand. As you connect with loyal followers on social media, you will be able to drive your brand and differentiate yourself from your competitors.
Social media helps you get to know your target market
What better way to get to know what your target market likes, and doesn’t like, than by engaging with them via social media? Not only will your customers comment and tell you what you like, but there are slews of social media data analytics platforms that will help you crunch the numbers in order to best understand who your customers are, what they like, and how to best serve them.
Social media is the perfect platform for customer service
More and more people are turning to social media as a way to receive customer service. If they need help, and you have social media profiles set up, you can count on receiving a Facebook post or perhaps a Tweet, for example, explaining what kind of help they need. Take this opportunity to turn this type of attention from your customers into a way for you to publicly show off how good your customer service is. Additionally, take the time to respond to any review you receive. It will show other potential customers that you care about what customers have to say.
Social media helps you promote content
If you have a stellar content marketing strategy, and you’ve hired a writing team that produces content your target audience responds really well to, then your next step is to make that content more available to people. There are several ways to do this, but one of the most effective is through social media. Take the time to post your content to social media in order to extend your reach. Don’t forget to use relevant hashtags when you post!
Social media drives traffic to your website
One of the best ways to drive traffic to your website is to remain active on social media. The more success you have with social media in terms of likes, follows, and shares, then the more chances you have to rank higher in the search results for top search engines like Google, Yahoo!, and Bing.
If you haven’t started your social media campaign, there is no better day than today. Remember all of the benefits that social media can bring to your small business, and if you need help, you can always hire a social media specialist to lead the way!